The creative process behind "I Don’t Wanna Know" was an inspiring blend of storytelling, movement, and visual artistry. As the director, I collaborated closely with the exceptional Creative Director and Choreographer, Cassidy Noblett from CDI, to bring Nick Hagelin’s vision to life.

We focused on crafting an emotional narrative that seamlessly intertwined with striking visuals and choreography. The dynamic energy of Cassidy’s choreography served as the backbone, creating a rhythm that drove both the story and the visuals. Our goal was to capture raw emotion and vulnerability while showcasing Nick’s charisma and talent.

The set design, lighting, and camera work were all intentionally crafted to create an intimate yet cinematic experience. From bold lighting choices to fluid camera movements, every element worked in harmony to highlight the powerful performances and evoke the song's essence.

This video was a testament to the magic of collaboration and creative synergy, proving that when vision meets execution, the result can be truly extraordinary.

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